Making Flowers a Part of Your Story

We pride ourselves in our unique approach to the traditional flower shop. We’re not only a boutique flower shop, but a destination shopping experience as well- all in the heart of Downtown Danville. 

As seasoned florists we approach each order with an artistic style using flowers as our medium. Our variety of stems, high end blooms, and custom color palettes are the perfect addition to complement any and every chapter of life. 

Hartz Location Closing - Feb 2023


The time has come to close our original location at 100 Hartz Ave for good. My flower journey started here in April of 2017. After moving to our new location on Railroad Ave in August of 2021, it was our hope that we would be able to keep this quaint little spot as an extra Flower Theory perk to find plants, goodies & host events. After plugging away at 2 locations for over a year now, we have decided to let her go at the end of our lease term.

Liquidation sale will be held every Fri & Sat till the end of February. Inside you will find loads of vintage treasures, discounted retail products from our now current retail location, as well as store fixtures.

Visit us at our current shop located at 155 Railroad Ave, Suite C.

Store hours:


FRI-SAT 10-4